Portfolio

I lead the Entrepreneur Of The Year® Greater Los Angeles program, which recognizes business leaders of high-growth companies.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

500 attendees at the black-tie gala at The Beverly Hills Hotel
150 attendees at the finalist interviews and reception at The Peninsula Beverly Hills
12 meetings with sponsors, judges, and EY relationship owners

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

I secured a first-of-its-kind partnership with the Los Angeles Business Journal to publish a special edition highlighting the 30 finalists, scaling the program and reaching an untapped market of 77,733 readers.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

62,338 attendees at the Opening Ceremony
30,000 attendees at the Closing Ceremony
6,500 athletes from 165 countries

I supported the Deloitte pavilions at USC and UCLA, which showcased the Deloitte Greenhouse with virtual reality demonstrations.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

During this 9-day competition, I managed Deloitte's presence – with both internal Partners and external clients – at the 28 sports venues across Los Angeles.

To capitalize on clients being in town for the NACUBO higher education conference, Deloitte hosted a networking reception at the Aquarium of the Pacific.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

I delivered consistent brand messaging by incorporating Deloitte's distinctive Green Dot. Attendees could order Green Dot specialty cocktails, and the venue was adorned with green uplights, centerpieces, pillows, and wine charms.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

I utilized my strong negotiation skills to move our group to an alternate space at the aquarium that included a jellyfish touch tank and penguin encounter free of cost.

I managed Deloitte’s sponsorship of the NFL All-Access event at the Los Angeles Memorial Coliseum.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

This fan festival, with featured speakers and dinner, was held in partnership with the Los Angeles Sports and Entertainment Commission (LASEC).

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

I researched trivia questions that would be most relevant to the audience of 500+ Rams fans.

During the NAB Show, Deloitte hosted the Future of Advertising session with Managing Director Robert Aitken as the speaker.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

I planned a seat drop for 200+ attendees with printed collateral and promotional merchandise at the Las Vegas Convention Center.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

Deloitte Consulting won a $1M RFP as a direct result of this speaking session.

Deloitte Consulting had a booth in the exhibit hall and led three sessions during this 4-day conference at the Bellagio Hotel.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

I partnered with SmartSource to utilize their polling software to quiz 750 attendees in our sessions, leading to a 96% engagement rate.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

This led to huge cost savings in printing and shipping and gave us more accurate metrics to track and follow up with attendees.

Even (later acquired by Walmart-backed ONE) was a sponsor at Payroll Congress. In addition to our booth and demo session, we hosted our top targets at a cocktail reception in the evening.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

Attendees were able to customize Nike sneakers, serving as both an activity during the reception and a gift to take home. This investment led to an 82% attendance rate and 34 follow-up meetings with our sales team.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

Know Your Worth, Then Add Tax
Payroll Guru
Girls Just Want to Have Funds
Eat, Sleep, Payroll, Repeat

Rachel Anne Russell

Entrepreneur Of The Year® Greater Los Angeles awards celebration

I lead the Entrepreneur Of The Year® Greater Los Angeles program, which recognizes business leaders of high-growth companies.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

In this role, I build strong relationships with the CEOs and Founders and act as their trusted advisor throughout the process.

Special Olympics World Games

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

I supported the Deloitte pavilions at USC and UCLA, which showcased the Deloitte Greenhouse with virtual reality demonstrations.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

I worked with Michelle Kerrick, West Region Managing Partner, to enhance Deloitte’s sponsorship of the Special Olympics World Games. This campaign was highly effective in terms of marketing reach.

NACUBO Annual Meeting

To capitalize on clients being in town for the NACUBO higher education conference, Deloitte hosted a networking reception at the Aquarium of the Pacific.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

After meticulously planning and executing social media posts, emails, and landing pages, I learned last-minute that the aquarium had mistakenly double booked the space.

NFL All-Access

I managed Deloitte’s sponsorship of the NFL All-Access event at the Los Angeles Memorial Coliseum.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

My team and I engaged attendees with sports trivia and Deloitte-branded promotional items as prizes.

NAB Show

During the NAB Show, Deloitte hosted the Future of Advertising session with Managing Director Robert Aitken as the speaker.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

I utilized lead retrieval technology to scan badges and analyze attendance metrics. This was Deloitte's first year at the NAB Show, so KPIs were especially important in evaluating future involvement.

CLOC Global Institute

Deloitte Consulting had a booth in the exhibit hall and led three sessions during this 4-day conference at the Bellagio Hotel.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

In an effort to be more sustainable, I built a digital library of Deloitte's thought leadership, which was displayed on iPads at the booth. Attendees could select the articles of interest and email themselves a copy.

Payroll Congress

Even (later acquired by Walmart-backed ONE) was a sponsor at Payroll Congress. In addition to our booth and demo session, we hosted our top targets at a cocktail reception in the evening.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

To increase foot traffic at the booth, I utilized QR codes for giveaways and created a badge decorating station with limited-edition ribbons and buttons, which had fun sayings related to the conference theme.

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